Welcome to the PopularBrands.co.za Privacy Policy

This Privacy Policy governs the use of our Website and social media platforms, collectively referred to as “our Platforms,” which are utilized to access and interact with our products and services.

The purpose of this Privacy Policy is to outline how, why, and when POPULAR BRANDS (Pty) Ltd t/a POPULAR BRANDS (“POPULAR BRANDS”) processes your Personal Information in compliance with the Protection of Personal Information Act 4 of 2013 (“POPI”).

It is imperative that you carefully review this Privacy Policy alongside our other terms and conditions, privacy notices, or policies, which may be provided intermittently when we collect or utilize your Personal Information.

Pay particular attention to clauses presented in bold text throughout this Privacy Policy, as they may:

  • Mitigate the risk or liability of POPULAR BRANDS or a third party.
  • Generate risk or liability for the user.
  • Obligate the user to indemnify POPULAR BRANDS or a third party.
  • Serve as an acknowledgment, by the user, of a particular fact.

We hold your privacy in high regard and approach the protection of Personal Information with utmost seriousness. Delivering exceptional service requires us to utilize certain aspects of your Personal Information. This Privacy Policy elucidates how we manage the Personal Information we collect from you and/or receive about you. Your use of our Platforms implies consent to the processing of your Personal Information as delineated in this Privacy Policy.

Throughout this Privacy Policy:

  • “Personal Information” and “process/processing” bear the same meanings as defined in POPI.
  • “we,” “us,” or “our” refer to POPULAR BRANDS.
  • “you” and “your” pertain to each person accessing or using our Platforms, also known as users.
  • “registered user(s)” encompass individuals registered on our Platforms who have provided a unique email address, password, and other Personal Information to order goods and services.

Age Requirement

If you are below 18 years of age, parental or guardian permission is necessary before using our Platforms or providing us with your Personal Information. We may verify this permission by requesting your parent’s or guardian’s contact details. Liquor or tobacco products won’t be sold to individuals under 18 years, even with supervision. Proof of age may be requested before fulfilling such orders.

Personal Information Collection and Processing

We handle Personal Information in a reasonable, relevant, non-excessive, and purpose-specific manner. Registration on our Platforms necessitates the collection and processing of your Personal Information to render services.

Upon registration, we may collect:

  • Name and surname.
  • Email address.
  • Physical address.
  • Gender.
  • Mobile phone number.
  • Online identifiers.
  • Date of birth.
  • Identification number.

Users can update or correct their Personal Information in their account profiles. By registering, you affirm the accuracy and truthfulness of the provided information, refraining from impersonation or misrepresentation.

Information Obtained from Website and Social Media Platforms Usage

Whether you’re a registered user or not, we collect certain Personal Information when you access and interact with our Platforms. This may include:

  • Log information, including details on how, when, and for how long you use our Platforms, viewed content, and search queries.
  • Device information such as device type, browser, operating system, and IP address.
  • Geographic location obtained from your device’s GPS signal and nearby wifi networks and cell towers.
  • Additional information from third-party sources like social media platforms.

Purpose of Processing Personal Information

We process Personal Information to:

  • Identify and verify users.
  • Create user accounts.
  • Facilitate contractual obligations, including order fulfillment and returns processing.
  • Provide requested information, products, or services.
  • Communicate updates, changes, or marketing material.
  • Gather feedback for product and service enhancement.
  • Fulfill legal or regulatory obligations.
  • Conduct statistical research.

Retention and Record Restriction

We retain Personal Information for as long as necessary to fulfill the purposes outlined above, in compliance with legal requirements and internal policies. Users consent to the retention of their Personal Information for the duration required to achieve the intended purposes.

Cookies and User Tracking

Our Platforms use cookies and user tracking technologies to enhance user experience and personalize interactions. Cookies are small text files that allow us to associate users with specific devices. We use cookies to:

  • Enhance platform usability.
  • Personalize user interactions.
  • Provide relevant advertising.
  • Measure advertising effectiveness.

By using our Platforms, users consent to the use of cookies.

Opting Out of Direct Marketing

Users have the right to opt out of direct marketing communications via electronic means. This includes emails, SMS notifications, and automatic calling machines.

Third-Party Processing of Personal Information

We do not sell Personal Information to third parties. However, we may share Personal Information with:

  • Employees, service providers, or companies within the POPULAR BRANDS Group to facilitate interactions.
  • Law enforcement or regulatory bodies when necessary.
  • Third parties in the event of reorganization or asset disposition.
  • Service providers assisting in business operations.
  • Suppliers or sellers for product-related communication.
  • POPULAR BRANDS Group companies for opt-in marketing communications.

International Transfer of Personal Information

Personal Information may be transferred outside South Africa for data storage and backup purposes. Such transfers comply with lawful requirements for international data transfer as per POPI.

Securing Personal Information

We employ technical and organizational measures to safeguard Personal Information from loss, damage, unauthorized access, or processing. Our policies cover physical, technical, and network security, access controls, secure storage, and encryption.

Disclosure of Personal Information to Third Parties

POPULAR BRANDS is not liable for any loss or damage resulting from the disclosure of Personal Information to third parties. Users should ensure they review the privacy policies of third parties.

User Rights

Users have the right to:

  • View, correct, or amend Personal Information.
  • Request a record or description of their Personal Information.
  • Request correction, destruction, or deletion of Personal Information.
  • Receive notification of unauthorized access.
  • Submit complaints to the Information Regulator.

Lodging Complaints

Complaints about this Privacy Policy or its enforcement can be lodged with the Information Regulator.

Policy Updates

This version of the Privacy Policy supersedes any previous versions. Updates may occur periodically, with the current version applicable to user interactions on our Platforms.